Focus and Execution - forgotten ingredients for success - Just Do It!

The word focus has several definitions. One of the definitions is “the point of concentration of attention, strength, energy”. Within this context, the word “focus” is used by people who want to achieve their goals, including businessmen.

At all times, entrepreneurial success depends on the ability of a businessman to concentrate on his goal. Using the focus of attention allows people to achieve things one would think impossible. Focus allows you to keep all the attention on one particular object, goal, stage of development, without being distracted by non-essential or unnecessary details. By focusing, people stop wasting time, attention and, accordingly, energy in vain, due to this the rhythm of the work increases and, figuratively speaking, the path becomes shorter with the same energy input.

People unconsciously apply the ability to focus in everyday life. There is an example of using focus. A person, who dreams of buying the car of a certain make has collected the necessary sum of money. When it comes to realizing that the dream will come true soon, he notices the same car everywhere: on the road, in parking lots, near shops, etc.

As a result, he understands that there are a lot of cars of this make and model and makes the decision to buy another car, which will cost the same amount, but is rare in the city or there are simply no such cars. Using this method of focusing allows businessmen to create companies offering services or goods of high demand. More precisely, this method of focusing allows you to find your niche in the market, create an original trademark or brand.

Focus and execution

The ability to focus on a specific goal is of crucial importance for a businessman, in particular in the issue of fulfilling his tasks. Since non-essential or insignificant things are eliminated, it becomes easier for an entrepreneur to find the most obvious and most effective ways to execute ideas or projects. If the focus on achieving goals is set correctly, events that stimulate the execution of the project begin to occur:

• appearing of the capital providers willing to invest in the company;
• the obstacles that disturbed the fulfilment of the idea disappear;
• effective solutions to insoluble problems are found.

As a result, a newly created company quickly becomes a recognizable brand and begins to make good profits. The success of the company in the future depends on many factors, not least among which is the choice of the focus point:

• stable profit markup by increasing the quantity of the product or improving the quality;
• company development with the establishment of the branches and approach to the global market.

Conditions of project execution (implementation)

Experts name several conditions for the successful implementation of projects:

• It is necessary to focus on the goal daily, which will allow you to achieve your plan in no time. Large projects are not executed quickly. In most cases, implementation requires several months, and in some cases, years. In order not to stray and quit over a long way, you need to remind yourself of your goal daily. The best reminder tool is daily focus. Regardless of which focusing method a particular person chooses, the result should be focusing attention, strength and energy on executions of the tasks set at this stage, the solution of which leads to the execution of the project as a whole;
• it is necessary to use an individual system for measuring progress (SRM or a strategic road map). In the map of achieving the goal, the entrepreneur should note the tasks completed by him for the day and scheduled for tomorrow. Thus, the businessman will see personal progress and will be able to determine the rate of progress towards the goal. Analysis of the map allows you to determine the most effective actions to achieve the result and prevent the likelihood of self-deception. The main purpose of the map is focusing attention on the execution of the goal;
• if you have a partner, you need to work with him daily. One way to focus on speedy execution is to work on accountability with a partner. The partner cannot fail, therefore, he will have to focus on working with documents. A significant advantage is the constant monitoring of the financial operations of the enterprise;
• you need to work weekly with a mentor or coach, increasing the store of existing knowledge. Communication and work with a mentor stimulate focus on the goal. Equally important is working with a coach who will ask promotional questions, motivate and stimulate;
• Do not be afraid to use new business technologies.

Experienced businessmen say: "If you want to achieve many goals, focus on one and your dream will come true."

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